The SB Journal

Photo by Solen Feyissa on Unsplash   In recent years, TikTok has become one of the world’s most popular social media platforms. With its rise in entertainment and user engagement, TikTok has now entered the e-commerce sector with its feature, TikTok Shop. After its success in the UK, TikTok is now expanding into France, Germany, and Italy, looking to transform the way people shop online. However, as exciting as this may seem, there are several challenges that TikTok will need to address, particularly in terms of competition, political tensions, and its long-term future in the US. But firstly, what actually is TikTok Shop? How does it work? Well, TikTok Shop allows users to purchase products directly through live-streams and videos. It blends shopping with entertainment, a model that has already proven successful in markets like the UK. The platform is now rolling out in France, Germany, and Italy, with plans to expand quickly. According to Jan Wilk, head of TikTok Shop UK, ...

Hello and welcome to The SB Journal. My name is Syed. I am a student currently studying A-Levels in Business Studies, Economics, and Psychology. I am also an member of Chatham House, the Hansard Society, and the Fabian Society where I take part in and attend events like discussions on politics, international affairs, and public policy. I have created this blog to share insights, analysis, and reflections as I build my academic and professional journey alongside my future. The SB Journal will cover topics including business trends, economics,  breaking news in world affairs . I also plan to share occasional personal reflections that connect these subjects to real-world experiences. Through this blog, I aim to improve my own understanding while offering readers clear, thoughtful content. I hope you find the ideas and the posts here useful and engaging. Thank you for visiting.